CORE BUSINESS PLAN FACTORS FOR MUSIC VENTURE

The company marketing approach and the financial data are the most important sections of the business for investors to read. A revelation from the marketing highlights the opportunities in a “stagnate” music retail environment. Industry reports from reputable trade publications like Billboard magazine will help highlight how our business concept will gain a favorable response in the marketplace. In addition to an effective business concept, the marketing data will reveal how our brand logo and slogan –AMPER: Music Mobile and More! - will inspire consumers to purchase our products and services. The successful branding entrepreneur and Shark Tank television personality - Daymond John – emphasizes how controlling the perception of your brand, product and self is integral to success¹.

In addition to controlling our image for branding the company, the marketing section will demonstrate how to take advantage of the standard successes for our business market, as well as, the opportunities from weaknesses in our present market (i.e. our niche). Daymond John points out how one must understand the weaknesses and plan around them².

Our financial section of the business plan will demonstrate the revenue potential in our target market.  How investment dollars will be allocated for inventory and strategic marketing will demonstrate the efficiency in our marketing plans. By assuring the investors of our ability to convert financing into profits, a justification for funding our venture will be made.

Ultimately, by concentrating on “how” we plan to improve on industry weaknesses in order to generate revenue, our marketing section will appeal to investors.  Since, a new approach to a successful music retail venture is still appealing to many music-loving investors and business owners, then, we must justify the love for music I which investors are eager to share in funding. Ultimately, the financial section will provide the clarity for returning an investment on the financial capital, therefore, this section will be of particular interest to the investors.

REFERENCES:

1)   Becoming An Icon; http://www.daymondjohn.com/power_journal/becoming-an-icon/; Dayomond John; March 31, 2010.

2)   Professional Ability; http://www.daymondjohn.com/power_journal/professional-ability/;

Daymond John; September 13, 2010